With increased consolidation in the financial services industry, large institutions continue to get larger while small to midsize banks require new and innovative strategies to remain competitive, create growth opportunities and contribute to the bottom line. Financial services firms are looking for ways to gather insight into customer needs and preferences to help them offer more relevant, personalized products and services to customers.

That is why customer relationship management (CRM) is so essential in financial services. CRM addresses many critical facets of managing a customer relationship and it enables workers to deliver a high-touch experience based on personal & contextual knowledge of the customer. The value proposition increases for financial service companies that want to compete based on relationships and their ability to deliver high-quality, personalized sales and service to every customer.

By providing a single repository for all customer information that integrates with legacy and core banking systems, Microsoft Dynamics CRM helps financial institutions, from retail banking to wealth management to insurance providers, consistently deliver high levels of service, improve loyalty, identify high-value clients and pursue new revenue opportunities.

Top features quick reference guide

Area of focus	Benefits
Banking	• Empower front-line employees with real-time information • Integrate disconnected systems to provide fast, high-quality service delivery • Retain more clients through improved customer loyalty
Capital markets and securities	• Uncover opportunities to sell investment vehicles • Build customer loyalty and profitability through better service • Minimize costs and improve advisor productivity
Insurance value chain	• Import and use key data from other systems • Easily incorporate regulations and compliance changes • Automate marketing campaigns for targeted prospects
Wealth management	• Achieve rapid CRM adoption across the enterprise • Enable real-time views of client information across channels • Integrate with core investment applications for holistic view • Learn more
Financial advisors	• Increase qualified sales leads to attract more clients • Maximize cross-selling/up-selling opportunities • Spend more time with clients and less on administrative tasks
Channel renewal	• Share complete customer information across existing systems • Use automatic workflows to increase employee effectiveness • Identify more up-sell and cross-sell opportunities

Familiar, relevant, flexible

Microsoft Dynamics CRM works as a natural extension of Microsoft Office Outlook and the Microsoft Office system, delivering a familiar solution that promotes fast user adoption and high utilization. By providing centralized access to information, consistent processes and real-time insight, Microsoft Dynamics CRM connects branches, departments, channels and enterprises. It has a technological flexibility that makes it fast to deploy, simple to customize and easy to manage.

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Request more information  about how Microsoft Dynamics AX can meet your organization's needs.