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As manufacturers increasingly turn to demand-driven business models, customer centricity has
been on the top of the minds of all executives across the supply chain. To meet customer needs and deliver a consistent customer experience, all sales, marketing and service teams need to connect information as
well as include services across the marketing outreach, sales exchange and service delivery channels.
Effective CRM can connect sales, marketing and services across a complex ecosystem of manufacturing relationships--partners, direct
& indirect sales channels, distributors, retailers and service providers. Microsoft Dynamics CRM provides a platform for managing this diverse array, helping manufacturers simplify complexity and build a customer-centric business.Top features quick reference guideSales channel and opportunity management | | • | Connect processes across sales, marketing and services to maximize customer responsiveness | | • | Manage complex networks of relationships | | • | Generate collaborative quotes and proposals quickly | | • | Facilitate daily sales activities for higher revenue/close rates |
| Marketing programs and intelligence | | • | Anticipate trends and target marketing campaigns to actual customer demand | | • | Provide sales channels with easy access to current, accurate information | | • | Inform marketing activities and decision making with accurate customer information and changing market requirements | | • | Develop and effectively implement collaborative marketing campaigns with partners |
| Services scheduling and resource management | | • | Manage and schedule maintenance, repair and support | | • | Schedule services with full visibility into resources needed to support an activity | | • | Optimize service scheduling, including enterprise prerequisites, resource availability and customer preferences |
| Operational effectiveness: Business intelligence and process management | | • | Implement CRM functionality that is easy to use and that helps people work faster and smarter | | • | Unify activities across the delivery chain | | • | Map functionality to specific manufacturing models, including lean manufacturing, just-in-time (JIT) and agile manufacturing | | • | Gather, analyze and act on customer information across the enterprise and throughout the supply chain | | • | Integrate with other systems:
legacy, ERP, shop floor control, inventory, financial and sales order processing |
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Familiar, relevant, flexible
Microsoft Dynamics CRM works as a natural extension of Microsoft Office Outlook and the Microsoft Office system, delivering a familiar solution that promotes fast user adoption and high utilization. By providing centralized access to information, consistent processes and real-time insight, Microsoft Dynamics CRM connects branches, departments, channels, and enterprises. It
is technologically flexible which makes it fast to deploy, simple to customize and easy to manage.
Next step:
Request more information about how Microsoft Dynamics AX can meet your organization's needs. |
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