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As manufacturers increasingly turn to demand-driven
business models, customer centricity has become top-of-mind for
executives across the supply chain. To meet customer needs and deliver a
consistent customer experience, all sales, marketing and service teams
need to connect information and services across marketing outreach,
sales exchange and service delivery channels.
Effective CRM can connect sales, marketing and
services across a complex ecosystem of manufacturing
relationships - partners, direct and indirect sales channels,
distributors, retailers and service providers. Microsoft Dynamics CRM
provides a platform for managing this diverse array, helping
manufacturers simplify complexity and build a customer-centric business.
Top features quick reference guide
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Sales channel and opportunity management
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Connect processes across sales,
marketing and services to maximize customer
responsiveness
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Manage complex networks of
relationships
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Generate collaborative quotes and
proposals quickly
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Facilitate daily sales activities
for higher revenue/close rates
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Marketing programs and intelligence
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Anticipate trends and target
marketing campaigns to actual customer demand
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Provide sales channels with easy
access to current, accurate information
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Inform marketing activities and
decision making with accurate customer information and
changing market requirements
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Develop and effectively implement
collaborative marketing campaigns with partners
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Services scheduling and resource management
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Manage and schedule maintenance,
repair, and support
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Schedule services with full
visibility into resources needed to support an activity
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Optimize service scheduling,
including enterprise prerequisites, resource
availability, and customer preferences
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Operational effectiveness: Business
intelligence and process management
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Implement CRM functionality that is
easy to use and that helps people work faster and
smarter
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Unify activities across the delivery
chain
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Map functionality to specific
manufacturing models, including lean manufacturing,
just-in-time (JIT), and agile manufacturing
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Gather, analyze, and act on customer
information across the enterprise and throughout the
supply chain
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Integrate with other systems:
Legacy, ERP, shop floor control, inventory, financial,
and sales order processing
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Familiar, relevant, flexible
Microsoft Dynamics CRM works as a natural extension of
Microsoft Office Outlook and the Microsoft Office system, delivering a
familiar solution that promotes fast user adoption and high utilization. By
providing centralized access to information, consistent processes and
real-time insight, Microsoft Dynamics CRM connects branches, departments,
channels and enterprises. Its technological flexibility makes it fast to
deploy, simple to customize and easy to manage.
Next steps
Request more information
about how Microsoft Dynamics AX can meet your organization's
needs.
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