Everyone deserves opportunities to understand and manage their own healthcare. This is one reason why healthcare organizations are looking at how to leverage customer relationship management (CRM) applications to provide tools and information to their patients to help them better plan for and manage their healthcare interactions, costs and benefits. Not only do patients want more visibility into their healthcare and services, but healthcare providers need better integration of their administrative and patient interaction systems to coordinate patient care appointments, services and delivery.

Today more people recognize the value in preventive healthcare services. As governments, employers, payers and patients increasingly demand more information and preventive services. To do this, healthcare organizations will need to be proactive in integrating preventive solutions into their business model. Microsoft Dynamic CRM is an integrated solution with tools and technologies to help healthcare organizations build a culture of prevention and better understanding of health and costs. It also brings strong patient relationships as a corollary benefit.

Top features quick reference guide

Feature	Benefit
Referrals management	• Simplify the referral process • Help ensure uninterrupted care while streamlining administrative tasks • Create triggers to remind clinicians to familiarize themselves with referred patients' files
Chronic disease case management	• Efficiently send mailings to targeted patient groups • Use automatic alerts to remind patients of upcoming appointments • Send alerts to remind patients to be diligent in their treatment plans
Community outreach management	• Help increase the focus on prevention and wellness • Raise awareness in the patient community of services available • Gather patient and potential donor contact and needs data via easy-to-use tools
Physician and nurse recruitment	• Attract high quality healthcare professionals via easy-to-implement recruitment campaigns • Improve the administration of your recruitment campaign • Track responses and automate follow-up tasks
Comprehensive business intelligence	• View key performance indicators, such as revenues per department • Spot and respond to trends quickly • Identify process improvement opportunities at a glance

Familiar, relevant, flexible

Microsoft Dynamics CRM works as a natural extension of Microsoft Office Outlook and the Microsoft Office system, delivering a familiar solution that promotes fast user adoption and high utilization. By providing centralized access to information, consistent processes and real-time insight, Microsoft Dynamics CRM connects branches, departments, channels and enterprises. It is technologically flexible to make it fast to deploy, simple to customize and easy to manage.

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